Samsung has become a titan of the Android hardware industry in a few short years but it we must not forget the growth as a software provider. With the explosion of Samsung devices comes the expansion of their proprietary services. Having reached critical mass, Samsung has recognized the need to give developers the tools necessary to implement their unique services and features.
Samsung’s solution to this need was the creation of the first annual Samsung Developer Conference. With a gran keynote and dozens of panels, this event was truly a delight for developers and laymen alike. It was apparent that Samsung meant business when they put this conference together as was witnessed by the grand showroom and lavish reception at the Exploratorium on the San Francisco waterfront:
There was a great atmosphere of discovery and education with an emphasis on innovation for user interaction in the future of Samsung devices. With the maturation of the hardware level of electronics, Samsung can now focus on delivering services that will enhance the utility of their devices. It was evident that Samsung really wants to get the ball rolling in their software environment—every swag bag included a Samsung SmartTV app development guidebook, so consumers can expect to see Samsung’s already excellent televisions to get even better.
The Samsung Mobile SDK was promoted throughout the conference with demos and booths featuring promising development partners including TecAce, Evernote, Glu Mobile and more. It was exciting to see first hand Samsung’s investment in the user experience at multiple different levels ranging from consumer gaming to enterprise security. We already know them as the preeminent Android OEM but could they also become a software and application powerhouse? It will be an exciting few years as we see this all play out!