Samsung has been well known to advertise their skyrocketing sales numbers, and this year won’t be any different. What has caught our attention however is Samsung’s lofty sales goals, something to the tune of 500 million units. That’s right, even with the Galaxy S IV projected to sell about 50 million units–which would account for only 10% of total sales–Samsung is banking on their entire lineup of phones to pull their weight in 2013.
In 2012, Samsung sold nearly 420 million devices, with the Galaxy S III selling over 20 million units in its first 100 days (over 50 million through March of 2013). That means the remaining sales were made with the non-flagship models in the Galaxy lineup. In order to reach their 2013 goal, Samsung will really have to ramp up production of their low and mid range devices. This theory happens to line up with additional reports from a Chinese display panel supplier.
Although Samsung high end devices feature their own Super AMOLED panels (or from comparable Japanese manufacturers like Sharp), lower tier devices will source their displays from the Chinese. Sources have reported that Chinese display panel manufacturer BOE is shipping 10 million panels a month to Samsung for use in their entry level devices. In addition, Samsung has extended their supply chain to include display panel makers Tianma Micro-electronics, Chunghwa Picture Tubes (CPT), and AU Optronics (AUO).
With powerufl hardware becoming cheaper every year, it would be no surprise to see Samsung’s mid-tier hardware make a global surge and push their sales to the projected 500 million mark.