comScore recently released a new survey report regarding key trends in the U.S. mobile phone industry. The study surveyed more than 30,000 U.S. mobile subscribers and followed 3 trending topics: OEM market share, OS market share and mobile content usage.
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Not too long ago we also posted our CareAce mobile user survey and report; like comScore’s study, we also covered the 3 same trending topics, but 35% of our participants were located outside the U.S. Although our sample size is considerably smaller (220), we thought we would compare findings and provide some insight into what these numbers mean
OEM Market Share
- HTC and Apple were tied for second in our survey (with 16% representation each) whereas LG represented a commanding 20.8% in comScore’s survey.
- In our survey, all of the major Android OEMs held steady or had growth, but Apple, Nokia and Blackberry all saw significant decline. Although their may be a tendency of those surveyed to favor Android, a similar trend is displayed in comScore’s report. With the exception of iOS, all of the other competitors (BlackberryOS, WebOS and Windows Phone) continue to hemorrhage users to Android and iOS.
- Even in the modest representation of RIM supporters in our survey drops by 50% from 6% all the way down to 3%, a disturbing trend (for RIM) that is echoed by comScore’s smartphone OS market share results found below.
Smartphone OS Market share
CareAce : Smartphone OS preference test
- Both reports clearly display Android’s rapid growth and Blackberry’s rapid decline.
- According to our survey, Blackberry users were not satisfied with their phone’s display and application store; this makes perfect sense because Apple’s App Store has set the gold standard for purchasing applications, and Android phone displays have been getting progressively better. RIM is still trying to catch up to the curve in these two crucial categories.
Mobile phone Usage
- It isn’t clear if email can be categorized under comScore’s “Send text message to another phone” but if it does it corroborates our findings that web browsing and email are the two most used features on smartphones.
- Although GPS/navigation usage is not represented in comScore’s study, it was the third most used feature in our smartphone survey.
- Windows Phone 7 users were relatively more concerned with email as a feature
- Android phone users with maps and navigation
- iOS phone users regarded social networking as the most important feature
Overall, both comScore and CareAce surveys yield similar projections. Although comScore surveyed all mobile phone users where we surveyed just smartphone users, it was clear what shifts are occurring in the mobile industry. Android will continue to build on its success and OEMs that have invested in creating flagship Android devices will continue to take advantage of their synergy.
Unfortunately in this zero sum game, there cannot be winners without losers; although Apple has managed to hold onto their userbase, Windows Phone, WebOS and Blackberry in particular have all suffered from declining popularity. It’s amazing to think that Android has risen to the top from such humble (and recent) beginnings, but we all know first hand how powerful the platform is and how much potential it contains. At it current rate of growth, we can expect Android to represent a majority of the market share before the end of the year.
If Apple can manage to fend off Andy’s ongoing manhandling of the market, they might be the sole survivor of the Android invasion; at WebOS and WP7?s current rate of decline they won’t even make it to Christmas.