The chief executive of Samsung Electronics Co., the world’s second-largest handset maker, said Wednesday that Samsung’s investment in mobile software this year will exceed the 130 billion won (US$113 million) spent last year.
$113 million was an astronomical number for a company to invest in the mobile software. The projected spending for this year, 2010 will exceed that number and understandably so. With the company rallying its mobile section, leading brands such as Windows Mobile, Android, LiMo (Linux Mobile) and Bada will hopefully see a sharp increase in their market share.
This also falls in line with Samsung’s plan to triple the amount of smartphones it shipped last year. The mobile juggernaut is exercising it’s marketing strategy to focus on providing more content and applications.
Almost a quarter into the new year, we will continue keep an eye out on what Samsung will be offering for the rest of the year.